An office supply store generates most of its sales revenues using IT and the Internet. The company uses an online store to connect directly to customers, enabling customers to process orders without using retailers. This is an example of
A)business-to-customer (B2C)commerce.
B)a business-to-business (B2B)marketplace.
C)business-to-business (B2B)commerce.
D)virtual commerce.
E)a business-to-business (B2B)network.

Question

Quizplus · Accepted Answer

This scenario describes a business-to-customer (B2C) commerce model, where the company sells products directly to individual consumers through its online store.

An Office Supply Store Generates Most of Its Sales Revenues