A ________ strategy that is aimed at increasing perceived value of goods and services by the customer usually fares best in a more ________ structure and a culture of innovation.
A)low-cost; formal
B)differentiation; stable
C)differentiation; flexible
D)vertical integration; formal
E)low-cost; informal

Question

Quizplus · Accepted Answer

A differentiation strategy focuses on increasing the perceived value of goods and services, which is best supported by a flexible structure and a culture of innovation that allows for creativity and adaptation.

A ________ Strategy That Is Aimed at Increasing Perceived Value