A brand of cereal attracts customers by offering the lowest prices among other brands of cereals. The company is using a differentiation strategy.

Name: A brand of cereal attracts customers by offering the lowest prices among other brands of cereals. The company is using a differentiation strategy.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A differentiation strategy involves offering unique features or qualities that set a product apart from competitors, not just lower prices. Offering the lowest prices is a cost leadership strategy.

A Brand of Cereal Attracts Customers by Offering the Lowest