The marketing manager of ToyBiz indicated that due to manufacturing efficiencies and market buzz, a new toy they were about to launch was likely to generate revenue beyond original projections. The lead designer reported that lab tests showed a risk that the toy could malfunction, possibly injuring a user, but that the design met required industry standards. By deciding to launch the toy as designed, what criterion of decision making were company executives ignoring?

Question

Quizplus · Accepted Answer

The company executives were ignoring the ethicalness criterion, as they prioritized potential revenue over the safety concerns raised by the lead designer, despite the toy meeting industry standards.

The Marketing Manager of ToyBiz Indicated That Due to Manufacturing