The marketing team at TM Co. decides to focus its advertising efforts for a new product on the radio rather than television based on the cost-benefit analysis for each option. After a month, the team reconvenes to review the first month's sales data and radio advertising expenses. This is which step in an effective decision-making process?

Question

Quizplus · Accepted Answer

The team is reviewing the results of their decision to advertise on the radio, which is the feedback step in the decision-making process.

The Marketing Team at TM Co