In Stroop's most famous experiment, a comparison was made between naming color patches and naming colors when they were printed with color-mismatched names. What was true about his design?
A)he used a reverse counterbalancing procedure
B)participants were assigned to the two conditions via random assignment
C)participants were matched to groups on the basis of their reading skills
D)it was a multilevel, repeated-measures design

Question

Quizplus · Accepted Answer

The correct answer is A because Stroop used a reverse counterbalancing procedure in his experiment. In this procedure, participants are first exposed to one condition (e.g., naming color patches) and then to the other condition (e.g., naming colors when they are printed with color-mismatched names). This helps to control for order effects, which can occur when participants are exposed to the conditions in the same order.

In Stroop's Most Famous Experiment, a Comparison Was Made Between