Although the article demonstrated how a hotel could be successful in using data-mining, some individuals remain skeptical of data mining's customer benefits and long-term financial payoffs.
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Q61: Data mining offers enormous benefits in terms
Q62: The hotel that was used as the
Q63: According to the authors, psychology and emotion
Q64: Information generated by data mining does not
Q65: According to the article, problems with data
Q67: By itself, data-mining is not able to
Q68: According to the article, there are a
Q69: Some of the most-common analytical tools used
Q70: According to the article, in the hotel
Q71: Data-mining technology provides useful information about market
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