Although data mining has been shown to be extremely beneficial is conducted properly, that are limitations of data-mining technology. Which of the following was not one of the limitations listed by the authors?

Question

Quizplus · Accepted Answer

Data mining is actually effective in segmenting customers into major segments, which is why option A is not a limitation. The other options are limitations because they highlight areas where data mining may fall short, such as focusing only on existing customers, being brand-specific, not considering psychographic traits, and not providing insights into consumers' thought processes.

Although Data Mining Has Been Shown to Be Extremely Beneficial