According to the author, the health of a hotel's marketing process should be measured in a longer time horizon than a month or a quarter. If properly monitored and controlled, a healthy marketing process results in which of the following?

Question

Quizplus · Accepted Answer

A healthy marketing process, when properly monitored and controlled, should lead to rising room revenues, increased market share, reduced customer acquisition costs, and improved customer satisfaction, hence all options are correct.

According to the Author, the Health of a Hotel's Marketing