Increasing belief strength for a hotels attributes is not always a successful strategy for a hotel in a situation assuming a compensatory model is being used?

Question

Quizplus · Accepted Answer

In a compensatory model, consumers weigh various attributes and trade-offs are made. Increasing belief strength in one attribute may not compensate for weaknesses in others, so it may not always lead to success.

Increasing Belief Strength for a Hotels Attributes Is Not Always