In the article, it was stated that a consumers behavioral intentions don't always translate into corresponding behavior. Which of the following were reasons for the discrepancy?
A) A consumer may be traveling with friends who have different attitudes and preferences.
B) A hotels competitors may have a temporary price reduction in room rates.
C) The most preferred hotel is not located in a specific area.
D) All of the above
E) Only b and c
Correct Answer:
Verified
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