According to the article, which of the following was stated as a positive implication for presenting a variety of hotel room rates to consumers via internet channels?
A) Customers are able to make a more rational decision when determining which hotel they prefer to visit.
B) Consumers use the range in prices to analyze the effectiveness of the hotel company, resulting in higher quality customer perception.
C) It allows the guest more flexibility in his/her decision-making process.
D) The more rates listed equals more information the consumer is able to use in making his/her purchasing decision.
E) It allows the customer to match his or her needs with the products being sold.
Correct Answer:
Verified
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