McDonaldization is a concept that describes:
A) the process of globalization
B) the creation of rational systems that can guide mass production
C) the way that cultural diffusion happens
D) the creation of an unskilled and low paid underclass of workers

Question

Quizplus · Accepted Answer

McDonaldization refers to the process of rationalizing or standardizing systems in mass production, with the goal of efficiency, predictability, and control. It is named after the fast-food chain McDonald's, where this approach to organization and management has been highly successful. The main characteristics of McDonaldization are efficiency (using the quickest and easiest means to get things done), calculability (emphasizing quantifiable outputs), predictability (promoting standardized and uniform products and services), and control (minimizing human judgment and focusing on rules and procedures). The concept has been applied to many other areas of modern life, such as education, healthcare, and entertainment, where similar trends towards standardization, mechanization, and bureaucratization can be observed.

McDonaldization Is a Concept That Describes