As a company's beta rises, the required return on the share should fall, all other things being equal.

Name: As a company's beta rises, the required return on the share should fall, all other things being equal.
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A company's beta measures its volatility relative to the market. As beta rises, indicating higher risk, the required return on the share should increase to compensate investors for the additional risk.

As a Company's Beta Rises, the Required Return on the Share