If you wanted to see which products that customers tended to buy together, so that you could cross- market them you would perform a(n) ______________analysis.
A) regression
B) neural network
C) RFM
D) market- basket
E) OLAP

Question

Quizplus · Accepted Answer

Market-basket analysis is used to identify products that are frequently purchased together, which is useful for cross-marketing strategies.

If You Wanted to See Which Products That Customers Tended