The ratio of confidence to the base probability of buying an item is the ____________ .
A) support
B) lift
C) confidence
D) cross- selling

Name: The ratio of confidence to the base probability of buying an item is the ____________ . A) support B) lift C) confidence D) cross- selling
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Question

Quizplus · Accepted Answer

Lift is the ratio of confidence to the base probability of buying an item, indicating how much more likely the item is to be purchased together with another item compared to being purchased alone.

The Ratio of Confidence to the Base Probability of Buying