In one famous example of how data- mining was used to find hidden relationships, it was found that on Thursday evenings, customers who buy diapers are much more likely to also buy:
A) beer.
B) formula.
C) frozen pizzas.
D) wipes.
E) motor oil.

Question

Quizplus · Accepted Answer

Data mining revealed a surprising correlation between diaper and beer purchases, particularly on Thursday evenings, suggesting that customers might be preparing for the weekend.

In One Famous Example of How Data- Mining Was Used