Spike Inc. manufactures products and then has his sales force try to sell the goods to customers. This is an example of:
A) Push manufacturing.
B) Change Management
C) Demand manufacturing.
D) Pull manufacturing.

Question

Quizplus · Accepted Answer

This is an example of push manufacturing, where products are manufactured in anticipation of future demand and then pushed to the market through sales efforts.

Spike Inc Manufactures Products and Then Has His Sales Force Try