Bob's firm makes it easy for its suppliers to connect and work with his company, thus____________ the supplier.
A) creating entry barriers
B) locking in
C) locking out
D) switching costs

Question

Quizplus · Accepted Answer

By making it easy for suppliers to connect and work with his company, Bob's firm is likely "locking in" the supplier, encouraging them to continue doing business with his firm due to the ease and established relationship.

Bob's Firm Makes It Easy for Its Suppliers to Connect