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Kelly Goes into a Restaurant and Orders a Cup of Coffee

Question 30

Multiple Choice

Kelly goes into a restaurant and orders a cup of coffee, only to find that they are out of coffee, but have decaf, which she buys instead. This would be an example of which of the five forces?


A) bargaining power of suppliers
B) rivalry among existing firms
C) bargaining power of customers
D) threat of substitution
E) threat of new entrants

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