George Is a Famous Water- Skier

George is a famous water- skier. He uses a distinctive photograph of himself water- skiing for commercial purposes. Media Visions Inc, a public relations firm, copied that photo and made a line drawing out of it. It then used that drawing in a brochure that it prepared for an organization that operated summer camps for children. The brochure did not identify George by name. Nor did it try to associate George with the camp. The brochure was merely intended to inform the public that water- skiing was one of the activities that was offered at the summer camps. Nevertheless, anyone who was familiar with George would immediately recognize that his image was on the brochure. Media Visions may be held liable to George on the basis of a tort known as misappropriation of personality.