Big and Bad Motors has come out with its newest line of SUV. They market the line under the slogan, "Enjoying the countryside has never been so easy®." A group of guerrilla environmentalists, angry about increased exhaust emissions from the SUVs, has started up a billboard campaign with a photo of an SUV in a diseased forest, surrounded by pollution and sick animals. Beneath the photo reads the caption "Destroying the countryside has never been so easy." The owners of Big and Bad Motors decide to take legal action. Which of the following claims is Big and Bad most likely to initiate?

Question

Quizplus · Accepted Answer

Trademark depreciation, also known as trademark dilution, occurs when a trademark's distinctiveness or reputation is harmed, even without causing confusion. The environmentalists' campaign could be seen as tarnishing the reputation of Big and Bad Motors' trademarked slogan.

Big and Bad Motors Has Come Out with Its Newest