Loyalty to a brand can become so powerful that the loyalty itself is often considered to be a positive product attribute, called . It can be defined as the difference between the market value and the book value of the brand.

Question

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Goodwill is the term used to describe the value of a brand's reputation and customer loyalty, which is the difference between the market value and the book value of the brand.

Loyalty to a Brand Can Become So Powerful That the Loyalty