A marketer tries to convince consumers that his brand of dishwasher is better at solving their problem than others in the category. The marketer is said to be trying to create:

Question

Quizplus · Accepted Answer

Secondary demand refers to the demand for a specific brand within a product category, as opposed to primary demand, which is the demand for the product category itself. The marketer is focusing on differentiating his brand from others in the same category.

A Marketer Tries to Convince Consumers That His Brand of Dishwasher