There is a snowstorm tonight, and the Toronto Maple Leafs game is going ahead as scheduled. Your roommate, Alexei, got a free ticket from a work associate and is staying home. You, however, paid $75. (non- refundable) and feel like you have to go. This is an example of:
A) cost- benefit dichotomy
B) brand loyalty
C) event priority
D) sunk- cost fallacy
E) value perception

Question

Quizplus · Accepted Answer

This is an example of the sunk-cost fallacy, where you feel compelled to go to the game because you've already spent money on the ticket, even though the cost is non-refundable and should not affect your decision.

There Is a Snowstorm Tonight, and the Toronto Maple Leafs