There is a snowstorm tonight, and the Toronto Maple Leafs game is going ahead as scheduled. Your roommate, Alexei, got a free ticket from a work associate and is staying home. You, however, paid $75. (non- refundable) and feel like you have to go. This is an example of:
A) cost- benefit dichotomy
B) brand loyalty
C) event priority
D) sunk- cost fallacy
E) value perception
Correct Answer:
Verified
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