Ariel is looking over the used cars on the lot. He gives high marks to a car which has a rebuilt engine. In his mind that outweighs or "makes up for" relatively lower marks he gave on its fenders and interior appearance. He is using which decision rule:

Question

Quizplus · Accepted Answer

Ariel is using the compensatory decision rule, where he allows a high score in one attribute (rebuilt engine) to compensate for lower scores in other attributes (fenders and interior appearance).

Ariel Is Looking Over the Used Cars on the Lot