In terms of people's ability to read and understand marketing stimuli, it is important for marketers to remember that:
A) More than half of Canadians read at a sixth grade level.
B) Most Canadians are excellent readers.
C) More than half of Canadians read at a tenth grade level.
D) Canada has one of the worst literacy rates in the world.
E) Most Canadians can read books well, but have trouble understanding advertisements.

Question

Quizplus · Accepted Answer

More than half of Canadians read at a sixth grade level, which suggests that marketers should consider simplifying their language to ensure their messages are easily understood by the majority.

In Terms of People's Ability to Read and Understand Marketing