Chet decides to buy a new hedge trimmer to care for his bushes and shrubs. Because Chet is familiar with the local lawn and garden shop and the brands that are carried there, he uses a few simple decision rules to arrive at a purchase option. Chet is following which of the following buying decision behaviour continuum alternatives to make his decision?

Question

Quizplus · Accepted Answer

Chet is using limited problem solving because he is familiar with the brands and the shop, so he doesn't need to engage in extensive research or decision-making.

Chet Decides to Buy a New Hedge Trimmer to Care