Susan is trying to select a tour. She is going to Scotland but can't make up her mind what she wants to do when she gets there. There are so many variables including the cost, the weather, and Susan's desire to see the village her grandmother called home. Susan's problem emphasizes the importance of the in hospitality marketing.
A) behavioural influence perspective
B) rational perspective
C) psychological perspective
D) interpretivist perspective
E) experiential perspective

Question

Quizplus · Accepted Answer

Susan's decision-making process is influenced by her personal experiences and emotional connection to her grandmother's village, which aligns with the experiential perspective in hospitality marketing.

Susan Is Trying to Select a Tour