A consumer could recognize a problem as either an opportunity or a need. How would promotions differ between those emphasizing opportunities and those emphasizing needs?
A) Promotions for these products should not really differ significantly. In fact, they should both focus on increasing the ideal state.
B) Promotions emphasizing needs should decrease the ideal state, while promotions emphasizing opportunities should provide buying locations.
C) Promotions emphasizing needs should increase the ideal state, while opportunity promotions should attempt to decrease the ideal state. .
D) Promotions emphasizing opportunities should attempt to increase the ideal state, while promotions emphasizing needs should give locations where the products can be purchased.
E) Promotions emphasizing needs should attempt to increase the consumer's ideal state, while promotions emphasizing opportunities should simply give locations where the products can be found for purchase.

Question

Quizplus · Accepted Answer

Promotions emphasizing opportunities should aim to enhance the consumer's ideal state by highlighting potential benefits or improvements, while promotions emphasizing needs should focus on providing practical information, such as where to purchase the product, to fulfill an immediate requirement.

A Consumer Could Recognize a Problem as Either an Opportunity