Consumers are unwilling to give products a second chance. If they have considered and rejected a particular brand, they are unlikely to include it in future evoked sets.

Name: Consumers are unwilling to give products a second chance. If they have considered and rejected a particular brand, they are unlikely to include it in future evoked sets.
Brand: Quizplus
Rating: 4.8 (36 reviews)

Question

Quizplus · Accepted Answer

Consumers are unlikely to consider brands they have rejected in the past, as they have already formed a negative opinion about them.

Consumers Are Unwilling to Give Products a Second Chance