If Harley- Davidson only produces enough motorcycles to satisfy 70% of market demand, they are appealing to a psychological principle known as:

Question

Quizplus · Accepted Answer

The scarcity principle suggests that people place higher value on items that are perceived to be limited in availability. By producing only 70% of market demand, Harley-Davidson creates a sense of scarcity, potentially increasing the perceived value and desirability of their motorcycles.

If Harley- Davidson Only Produces Enough Motorcycles to Satisfy 70