A charity group wants to raise money for famine relief for children. They know that people have little interest in the faraway country where the famine is raging, or in the complicated causes of the famine, but they love children. What type of ad should the charity run to increase contributions?

Question

Quizplus · Accepted Answer

Vivid ads with little abstract material are more likely to engage viewers emotionally, especially when the focus is on children, which can increase contributions.

A Charity Group Wants to Raise Money for Famine Relief