A spokesperson who is personally attractive may be more effective speaking to consumers about products related to attractiveness or sexuality. One reason for this effect is that beauty can function as a source of information and be instrumental in forming attitudes. This processing is explained by:

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The Answer of A spokesperson who is personally attractive may be more effective speaking to consumers about products related to attractiveness or sexuality. One reason for this effect is that beauty can function as a source of information and be instrumental in forming attitudes. This processing is explained by:

A Spokesperson Who Is Personally Attractive May Be More Effective