Craig Spencer was a popular weatherman in the largest media outlet in a medium- sized market. He was known for giving accurate forecasts with detailed scientific precision in a no- nonsense manner. According to the match- up hypothesis, for which of the following products would Craig be best suited as a celebrity endorser?
A) A computer program designed to help elementary school children learn science
B) A series of tapes showing people how to entertain guests with humourous stories
C) A public service promotion countering negative feelings about minorities
D) An anti- smoking advertisement that illustrates the symptoms of emphysema
E) A home weather station promoted by a slightly confused weatherman who makes lots of mistakes until corrected by the home station

Question

Quizplus · Accepted Answer

Craig Spencer is a weatherman known for giving accurate forecasts with detailed scientific precision. A computer program designed to help elementary school children learn science would be a good fit for him as a celebrity endorser because he is seen as an expert in the field of science.

Craig Spencer Was a Popular Weatherman in the Largest Media