Scott found that the use of a sexually provocative picture in his magazine promotion got lots of attention, but sales of his product seemed unaffected. What was the most probable reason for Scott's problem?
A) Readers were highly offended by the ad.
B) Scott was using manipulating readers by using sex
C) The ad was noticed, but recall for the product was hindered.
D) Scott was using sex to sell a product related to sex.
E) Readers liked the ad, but it attracted the wrong segment of shoppers.

Question

Quizplus · Accepted Answer

The ad got attention due to the provocative picture, but it likely distracted from the product itself, hindering recall and thus not translating into increased sales.

Scott Found That the Use of a Sexually Provocative Picture