In a commercial for Contac cold medicine, a construction worker was shown slogging through a rainstorm. He says he has to take Contac so he can get to work that day, adding "No work, no pay," revealing an anxiety about losing his job. Called the "slice of death" tactic, this is a demonstration of the use of:

Question

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The "slice of death" tactic in the commercial uses fear appeals by highlighting the worker's anxiety about losing his job if he doesn't take the medicine, thus creating a fear of negative consequences.

In a Commercial for Contac Cold Medicine, a Construction Worker