Carrie is the marketing manager for a car manufacturer. She has recently read about the benefits of integrating the concept of transformational advertising in television commercials. One way she could do this is by changing the experience of driving to make it seem like a fantasy.

Question

Quizplus · Accepted Answer

Transformational advertising aims to create a strong emotional connection by altering the consumer's experience, often making it seem more exciting or fantastical, which aligns with the idea of making driving seem like a fantasy.

Carrie Is the Marketing Manager for a Car Manufacturer