Acme Company Knows Its Product Has Little Brand Loyalty, and Customers

Acme Company knows its product has little brand loyalty, and customers don't have a strong preference for their product or their competitor's. To develop a positive attitude in the market, Acme should concentrate first on their product.

A) the hedonic consumption of
B) the emotional aspects of
C) the behavioural intentions generated by
D) the informational process related to
E) the current attitudes toward