A company that sells a hemorrhoid medicine looked at a study which identified what types of TV ads were the most irritating to customers. High on the list were ads for hemorrhoid suffers. Which of the following would be the best approach for the company to take with respect to the design of their ads?
A) emphasize how their product would allow a customer to keep active and continue their daily activities
B) emphasize price deals
C) emphasize how not using the product could result in problems for the afflicted person in his or her social life
D) emphasize packaging
E) emphasize a graphic demonstration of the physical discomforts, creating a need for their product
Correct Answer:
Verified
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