Molson's Ale Depicts One Male Getting Turned Down for a Date

Molson's Ale depicts one male getting turned down for a date because an attractive female notices that he drinks another brand. Shortly after, she accepts a date from a male drinking Molson beer. Molson is trying to get consumers to:

A) imitate the behaviour of successful models
B) be more assertive in product selection
C) choose based on subliminal perception
D) reject competitors based on selective learning
E) drink more beer generally