Consumers value harmony among their thoughts, feelings, and behaviours. They are motivated to maintain uniformity among these elements. If necessary, they will change their thoughts, feelings, or behaviour to make them consistent with their other experiences, a principle referred to as .

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The Answer of Consumers value harmony among their thoughts, feelings, and behaviours. They are motivated to maintain uniformity among these elements. If necessary, they will change their thoughts, feelings, or behaviour to make them consistent with their other experiences, a principle referred to as .

Consumers Value Harmony Among Their Thoughts, Feelings, and Behaviours