Sharon works for a university raising funds for scholarships. She finds that two donors could have the same attitude toward the university, but some will have more commitment to the school than others. These have a tendency to give more to the scholarship fund. Sharon is correct in encouraging her co- workers to increase the involvement of the donors with the university because that would increase their commitment.

Question

Quizplus · Accepted Answer

Increasing donor involvement with the university can enhance their emotional connection and commitment, potentially leading to larger donations.

Sharon Works for a University Raising Funds for Scholarships