Generally speaking, the less important the brand choice is to the consumer, the more important are the marketing communications used to sell it.

Name: Generally speaking, the less important the brand choice is to the consumer, the more important are the marketing communications used to sell it.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

When a brand choice is less important to a consumer, they may rely more on marketing communications to inform their decision, as they might not have strong preferences or knowledge about the product.

Generally Speaking, the Less Important the Brand Choice Is to the Consumer