How strongly or weakly a consumer is committed to a specific attitude relates to the level of involvement they have with the attitude object. Describe the strength of commitment involved in each of the following and give an example:
-compliance
-identification
-internalization

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The Answer of How strongly or weakly a consumer is committed to a specific attitude relates to the level of involvement they have with the attitude object. Describe the strength of commitment involved in each of the following and give an example:
-compliance
-identification
-internalization

How Strongly or Weakly a Consumer Is Committed to a Specific