As a marketer, you would use psychographic segmentation for all of the following EXCEPT:
A) developing overall strategy
B) defining the target market
C) positioning the product
D) measuring market volume
E) identifying characteristics of those with destructive consumption behaviours, such as drug use or excessive gambling

Question

Quizplus · Accepted Answer

The Answer is D

As a Marketer, You Would Use Psychographic Segmentation for All