A basic approach of of motivational research is:
A) Freudian theory has no basis in modern reality
B) consumers only buy when they are happy
C) personality occurs when needs arise and then are satisfied
D) marketing has no connection to consumer behaviour
E) socially unacceptable needs are channeled into acceptable outlets

Question

Quizplus · Accepted Answer

Motivational research often draws on Freudian theory, which suggests that socially unacceptable needs and desires are channeled into acceptable outlets, influencing consumer behavior.

A Basic Approach of Of Motivational Research Is