L. L. Bean products are known to be rugged, outdoorsy, tough, athletic, and dependable. Because the company has worked very hard to establish these thoughts in the minds of consumers and has spent large sums of money to make sure that their products maintain the L. L. Bean reputation, L. L. Bean has achieved with their products.

Question

Quizplus · Accepted Answer

Brand equity refers to the value and strength of a brand that is well-established in the minds of consumers, which L. L. Bean has achieved through its reputation for quality and dependability.

L L Bean Products Are Known to Be Rugged, Outdoorsy, Tough