Sometimes It Makes Sense to Segment by Where Consumers Live

Sometimes it makes sense to segment by where consumers live because:

A) most people stay put, so there is stability in such a research measure
B) there are often clear differences in regional product and lifestyle preferences
C) software decision- support systems are only effective when linked to a mapping procedure
D) objective proof exists that it is the only way to ensure short- term profits
E) other forms of segmentation just don't work in the long run