Many analysts believe that middle- aged men and women that purchase sports cars are using the sports car as a substitute for sexual gratification. If this is true, it would be an illustration of the idea that most Freudian applications in marketing relate to the product's .

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Freudian applications in marketing often relate to the sexual symbolism of products, suggesting that products like sports cars can serve as substitutes for sexual gratification.

Many Analysts Believe That Middle- Aged Men and Women That